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Panel Discussion: Launch Your 2021 Paid Media and Local SEO Strategies
As we close out an unexpected 2020, what should advertisers focus on moving into 2021? Join our panel of advertising experts for a discussion on current trends and best practices in paid media and local SEO.

In this discussion led by our very own Senior Paid Media Manager, Lisa Salvatore, we'll hear from Joy Hawkins of Sterling Sky, Brittani Hunsaker of Disruptive Advertising, and Brette Machiorlette of Google Customer Solutions on what they're seeing in their respective areas of expertise.

You'll have the opportunity to join in the discussion during a live Q&A portion.

Oct 27, 2020 02:00 PM in Eastern Time (US and Canada)

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Joy Hawkins
Owner @Sterling Sky
Joy is the owner of the Local Search Forum, LocalU, and Sterling Sky, a Local SEO agency in Canada & the USA. She has been working in the industry since 2006 and writes for publications such as Search Engine Land and enjoys speaking regularly at marketing conferences such as MozCon, LocalU, Pubcon, SearchLove and State of Search. You can find her on Twitter or volunteering as a Product Expert on the Google My Business Forum.
Brette Machiorlette
Account Strategist @Google
Brette is a part of Google's Customer Solutions team in NYC where she works as an Account Strategist, helping clients develop their lead generation digital marketing strategies. Prior to Google, Brette was a consultant at PwC in New York. Brette earned a BBA in Marketing from The University of Texas at Austin.
Brittani Hunsaker
Director of PPC @Disruptive Advertising
Brittani Hunsaker is the Director of Paid Media at Disruptive Advertising, who is on a mission to help businesses of all sizes capitalize on the power of data-driven performance marketing. With over 10 years experience, Brittani possesses a unique gift of analyzing complex data and translating it into clear insights and actionable steps that provide remarkable results. She has proven ability to develop tailored multichannel digital strategies focused on driving real business growth & profitability. She enjoys her two cats, paddle boarding and aerial arts in her free time.